Retail Store Solutions severely stir Café sets new eat trends with an IBM point-of-sale theme. Highlights ? Challenge Enhance customer satisfaction by reengineering restaurant service delivery to improve process cleverness and employee productivity ? Solution A highly reliable POS solution featuring IBM SurePOS™ 500 systems and third-party wireless technology ? Benefits A return on investment in less than one and a one-half years and improved responsiveness to diners preferences Offering diners an experience that pass the charts Since opening its first restaurant in London in 1971, the Hard Rock Café chain has become a world(a) phenomenon: it now has 108 restaurants, serving customers in 41 countries. Each localization combines rock-music memorabilia, classic American food and a commitment to widespread humanitarian causes. In recent years, Hard Rock Café has spread out beyond its food-service operations into entertainment by launching a line of Hard Rock Café merchandise and a learn label, as well as hotels, casinos and live music venues. However, gibe to Chan Yong Hock, regional accounting manager for the Hard Rock Café in the Asia Pacific region, the well-known chain has been facing new mart pressures as well as increasing competition.
Referring to Hard Rock Café locations in Singapore, the Philippines, Malaysia, China, Thailand, Indonesia, Korea and Hong Kong, Chan explains, The biggest challenge facing established restaurant arrange like ours is declining tourism in our region. Also, there have been many an(prenominal) new competitorsâ€"attracted by a low cost of supporting and growing population â€" offering a similar dine experience. Plus, employee turnover has continued to increase, reaching record-setting levels. As tourism has contracted, the Hard Rock Café in Singapore has shifted its focus to attracting a big proportion of its clientele from the local dining population. To stay competitive, we cute to take advantage of our strong brand image, combined... If you want to take out a full essay, order it on our website:
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