Integrated Marketing Communications

Naser Hannoon Marketing 106 Twinkies One of Americas best known and more or less loved snack cakes, Twinkies have been tantalizing taste buds and plectron lunch boxes since 1930 when Jimmy Dewar created a brilliant and inexpensive juicy snack. However, Hostess brands fell into bankruptcy for the second time since 2004, change the brand image and overall knocked out(p)look of Twinkies. Why was this devout childhood desert not consumed as much as it was? It could be blamed on the changing economy, or the changing diet of the average citizen, except that bumt be the case. A new tar father marketing and positioning schema is needed to bring back the Twinkie and the Hostess brand discover. partition: For a simple dessert like a Twinkie, it is not that spartan or complex to figure out the primary(prenominal) dimensions for segmentation. In a geographic segmentation, Twinkies were sold country all-inclusive as they rapidly became a pastry that everyone had to try. Targeting a mysterious metropolitan area is crucial in exposing the brand name to millions of people. Male or female, a Twinkie lover will of all time be a Twinkie lover. From six years old to 75 years old, a Twinkie is safe to eat, soft and delicious.

Not notwithstanding will the Hostess name be impacted by the recent bankruptcy, but the employees, whether current or recently allow go, have also been impacted drastically. Hostess should move out of the Texas area and explore new states and possibly new countries where they can hit the ground running. To me, Detroit would be a great city to move to because of the unfortunate unemployment rate of 9.5%. Hostess would bring jobs to the city, employing hard working people that will do anything and would create employee allegiance towards Hostess. Targeting: There is no need for Hostess Twinkies to implement a concentrated targeting strategy. Yes, it is a high risk, high reward outcome, but Twinkies have been around for 80 years, and people will even-tempered buy and consume this delicious treat. An undifferentiated targeting... If you want to get a full essay, order it on our website: Orderessay

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