Its not easy being a consumer in the globose economy. Moral dilemmas confront you at every turn. Was this pair of space-age Nike tog produced in an Asian sweatshop? Dare I sheathe my feet in the product of modern-day slave confinement? Should I ostracize? Then again, who am I to pass judgment on the workplace norms of other people? Exploitation is a culturally relative concept, isnt it? Why do I have to lot with this now? Why dont those Asian governments enforce reasonable working conditions and leave me to frolic carefree through my local anaesthetic mall? And for crying out loud, why, if the effort is so low-cost over at that place, do these Nike sneakers cost $200? This last question, though less existentially weighty, probably has more impact on people--and on Nike--than any other. Even activists who are organizing awareness campaigns about Nikes labour practices have to admit it. Ultimately, I dont think Nikes new-made downturn in sales has that lots to do with their sweatshop practices, says Toronto labour activist Bob Jeffcott, commenting on Nikes recent troubles with its bottom line. spate just find it outrageous that theyre paying so much for a pair of running shoes.

But as out-of-the-way(prenominal) as Jeffcott is concerned, even that question is a step in the right direction, because it means Nikes care beaty crafted image is falling apart. And that, ultimately, is what the anti-Nike awareness campaign--including the international day of protest against Nike, which takes place this Saturday, April 18--is all about. Nikes not selling shoes, Jeffcott explains, its selling a manufactured identity. Once people question that identity in any way, theyre more promiscuous to his message: Nikes not just taking you to the cleaners, its taking 500,000 Asian sweatshop workers to the cleaners with you. But if people choose not to deprave Nike, a report issued late last year says that there is really no alternative. The report, by Hong Kongs Asia Monitor Resource Centre, states that in some Chinese sweatshops... If you want to get a full essay, order it on our website:
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