Bignell

The main interest in life and work is to belong someone else that you were not in the beginning. Michael Foucault (Martin, 1988:9) Wanting-to-be. We are borne into a pretermit in being.[1](Bignell,2002:67) Throught our lives we try to master this palpate of lack, to overcome it, rely to be more perfect selves, but can never succeed in doing so. In our society self-importance-identity becomes an inescapable issue. The the great unwashed media is uniformly to influence individuals perceptions of their selves and advertising promotes the idea that products will religious service us to enhance our individuality. The question is, to what extent are these media representations reliable? However realistic media images seem, they never simply present the world direct; they are always a construction, a representation. I wish to discuss these representations by reflecting on theories of identity, individuality in the postmodern society. Lancan(1977) gives an account of early childhood development in order to explain how people come to suffer the sense of lack. [2] This psychoanalytic speculation provides a model for understanding wherefore we identify with images of other people, like the images of beautiful models on the covers of womens magazines.

These images are iconic signs which represent the better self which every(prenominal) woman believes to become. The need to become a better self represented by the visual sign is a desire to overcome the lack which all human subjects experience.Just as a reflection in a mirror assures back at us the eyes of the models on the magazine covers always look out at the viewer while addressing the reader as you. Its offering the viewer an image of better, happier self like the image in Lancans mirror theory and suggests that her desire to overcome lack can be satisfied. Ideology theory uses the same kind of structure as psychoanalytic theory, line of reasoning that in each case individual subjects are positioned by a structure which they cannot control. As Althusser(1971) explains, ideology... If you want to get a full essay, order it on our website: Orderessay

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