01. Cultural Factor :- Cultural factor divided into iii sub factors (i) conclusion (ii) Sub Culture (iii) fond Class o Culture:- ? The set of basic values perceptions, wants, and behaviours learned by a member of society from family and other important institutions. Culture is the most basic cause of a somebodys wants and behaviour. Every host or society has a culture, and heathenish influences on buying behaviour may vary greatly from country to country. o Sub Culture :- ? A group of people with shared value systems base on special K life experiences and situations. ? Each culture contains beautifuler sub cultures a group of people with shared value system based on common life experiences and situations. Sub culture includes nationalities, religions, racial group and geographic regions. Many sub culture unclutter up important market segments and marketers often design products. o Social Class:- ? Almost every society has almost form of social structure, social classes are societys relatively permanent and ordered divisions whose members share similar values, interests and behaviour. 02.
Social Factors :- A consumers behaviour also is influenced by social factors, such as the (i) Groups (ii) Family (iii) Roles and status o Groups :- ? Two or more people who interact to accomplish individual or unwashed goals. ? A persons behavious is influenced by many small groups. Groups that create a direct influence and to which a person belongs are called membership groups. ? whatsoever are primary groups includes family, friends, neighbours and coworkers. Some are secondary groups, which are more formal and have less regular interaction. These includes organizations like religious groups, professional connection and trade unions. o Family:- ? Family members can strongly influence vendee behaviour. The... If you want to get a full essay, order it on our website:
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