Victoria's Secret Brand Foundation

Lesley Gallo Instructor Gregg Chalk Fundamentals of Marketing April 4, 2012 capital of Seychelless Secret put up Foundation Brand Vision: Victorias Secret is a subsidiary company of Limited Brands, Inc. The mission statement of Victorias Secret is the same as Limited Brands, and antithetical subsidiaries held by Limited Brands. Limited Brands is committed to building a family of the worlds best fashion brands offering delightful customer experiences that drive long-term loyalty and deliver carry on growth for our shargonholders (About.com). Founded by Roy Raymond in 1977, the vision he penalize was for men and women to be able to discover with comfort for lingerie. He had found himself embarrassed while shopping at a typical division stores lingerie department for his wife. He acquainted men to be able to shop for their wives/significant others, without the embarrassment of other customers, as well as the salespeople, probing uncomfortable glances. He envisioned women of all shapes and sizes, if non tax brackets, feel that sensuality need not be limited to models and celebrities (BookRags).

Raymond felt that department stores lingerie departments were tucked away, and envisioned his store with an openly luxurious atmosphere that recreated a nineteenth century boudoir (womens bedroom/private room) (BookRags). Brand translation: Victorias Secret offers an array of diametric products, as well as brands. Coming out with new and advanced products is what keeps VS customers coming back time and time again. Each different brand has its own personality, and with much(prenominal) a variety they argon sure to please practically all of the many different tastes that walk through their doors, open their catalogs, and browse through their Website. VS stores are mainly lingerie, sleepwear, and beauty and skin products, as well as clothing from their PINK line. The reason they keep the stores in such a manner is so they can continue to portray the vision that Roy Raymond had in 1977, for... If you want to get a full-of-the-moon essay, order it on our website: Orderessay

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