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Thursday, December 6, 2012

Case Study for Coca-Cola

MEMORANDUM TO:Sanjiv Gupta, President and CEO, Coca-Cola India FROM:Janette Williams, Consultant for Coca-Cola India RE:Ethical Issues Related to the young CSE Report DATE:October 1, 2012 INTRODUCTION This memo is intended to discuss the ethical quandary and issues stemming from the most recent CSE Report that questions the safety of Coca-Cola Indias products and shows that sales come plummeted. How the company and Mr. Gupta respond to this report may determine the next success or failure of Coca-Cola India and possibly the soft drinkable industry.
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FACTS SUMMARY The following is a list of facts directly significant and applicable to the ethical dilemma: The Center for Science and Environment (CSE) has released the results of a study that claims soft drinks (including several Coca-Cola brand drinks) reserve unguaranteed levels of pesticide The CSE results are based on European standards rather than Indian standards The Indian government has banned Coca-Cola brands from parliament and retailers are pull these brands make their shelves Although Coca-Cola has denied the accuracy of the study, the public believes the study tobe true Coca-Colas sales have dropped 30-40% since the study ethical DILEMMA The ethical dilemma facing Mr. Gupta is whether to deport the CSE report or not. If he accepts the report he will need to knead the quality standards up to the European standards. If he does not accept the report and does nothing he is risking possible legal claims and a continued decline in sales. ETHICAL ISSUES Safety of Products Coca-Cola and Mr. Gupta have knowingly misled its customers by failing to fully disclose totally the information about its products and product testing. Lack of Concern for Its Customers - dapple failing to disclose this information, Coca-Cola and Mr. Gupta have made their customers just another(prenominal) number. Both of these issues violate Coca-Colas Principles of Corporate Citizenship... If you want to get a full essay, order it on our website: Orderessay

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