Five Environmental Forces in Hong Kong Affecting Dove's Marketing Strategies

Five Environmental Forces in Hong Kong Affecting squabs Marketing Strategies In 2001, Dove introduced its hair apportion products to Hong Kongs food market1. According to The Marketing Information Company, ACNielsens retailing discern report, Dove was ranked number one in the cut-rate sale volume of personal c be product including lave, body wash, grievous bodily harm and face care products from 2001 to 2003 in Hong Kong.2 This survey report proves that Dove has adopted successful merchandise strategies in the Hong Kong personal care market. In this essay, I will analyse the how Dove shampoo satisfies Hong Kong consumers require and emergencys, recognize the influence of purlieual forces on the marketing strategies adopted by Dove and how changes in economic environment affect Dove to target the markets. Consumers Needs and Wants Target market is one or more specific group of authorisation customers toward which an organization directs its marketing program.3 The target customers of Dove shampoo are women between 20 to 50 years old. Their need widey and wants are met by Dove. Need represents basic necessities such as food, clothing and shelter. 4 It is very important for people. Shampoo is a basic necessity for human .

We need shampoo to dish up us remove oils, dirt, skin particles, environmental pollutants and other contamination particles that gradually build up in hair so as to make our hair clean and be manageable5.A want is a need that is shaped by a persons knowledge, culture and personality.6Consumers want the shampoo stinker match their hair type and improve their quality of the hair. They want their hair become smooth, soft, more manageable, easy to detangle and full of refulgency right down to the tips after using the shampoo.7Dove has introduced the shampoo containing 1/4 moisturizing cream and different formulas to satisfy consumers wants and needs. There are totally 3 upgraded series in order to graceful different hair types.8 Moreover, Dove can meet consumers needs and wants in the four seasons. For... If you want to get a full essay, order it on our website: Orderessay

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