Gnc- Retail Management Application Report

selling Management Application Project November 30, 2011 Presented to ________ Marketing Research 3167 expire 2011 Statement of Intellectual Honesty: _____________, _____________, _____________, ______________ Table of Contents GNC Company Overview3 Retail Strategy3 Target Market3 Positioning3 Merchandise and function offered4 Pricing5 Advertising and promotions7 Store design and atmospherics8 military position9 Customer service10 Use of Technology10 Performance Evaluations12 working Cited14 GNC Company Overview General Nutrition Companies, INC. was founded in Pittsburgh, Pennsylvania by David Shakarian in 1935 as a single, specialized, general health retail store (Histories, 2011). Since then, the company has experienced continuous growth in the nutritional supplements industry, NAICS code 445299 (Learning, 2011). GNC is the leading global specialty retail merchant of health and wellness harvests with a diversified, multi-channel business model that obtains revenues from product sales through company-owned retail stores, domestic and international licence activities, third-party contract manufacturing, e-commerce and corporate partnerships.

Retail Strategy Target Market GNC targets health apprised consumers of all ages who have interests varying from body building, nutrition, weight loss, and gymnastic performance enhancements or to any person who is interested in starting or maintaining a level-headed lifestyle. GNC has made its commercialise very broad by advertising to all population and providing specially trained employees with knowledge of all products that ar carried. The stores are designed to be inviting to everyone from a young high indoctrinate athlete to a middle-aged mother of two. The pro-performance line is pitch towards athletes of all ages and the live well concept promotes overall healthy living to the average adult. Positioning GNC offers customers the option to purchase their nutritional supplements from a... If you indispensableness to get a full essay, order it on our website: Orderessay

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