Bus 290 ( Business Ethics )

JOHNSON AND JOHNSON - LIVING UP TO THE CREDOGeneral Robert Wood Johnson was the pioneer who guided Johnson and Johnson from macrocosm a family owned enterprise to a world known firm Johnson defined the partnership s credo to include the mint s responsibility to customers , employees , the community and stockholders Johnson insisted that the credo be applied as a part of everyday philosophy of the association . thusly the Credo was well publicized within the company as well as outside it . The Credo having placed customers origin followed by the employees , the community and the shareholders was considered as a novel salute for a company . A clear articulation of the Credo meant that every individual in the company knew what was expected of him in a crisis . Thus once the crisis over acetaminophen stigma broke out , the employees knew that they had to fulfill their responsibility towards the primary constituency , any those who used its products . The faith that the company had created by widely advertizing its credo implied that the masses knew once the crisis broke out , how the company would oppose . Thus once the initial alert prohibiting acetaminophen was sounded and the company withdrew the product from the market despite the likely termination of 100 million , the public immediately knew that the company was pursuance its credo implicitly . This enhanced confidence of the public and the respectable conduct of the company developed implicit faith .

This facilitated the company when it re launched the brand after carrying out detailed investigations and identifying the crusade for the fatal adulteration , Tylenol was accepted readily by the masses . Thus it would be seen that the Credo enabled the company to react ethically to the crisis immediately and in turn save the Tylenol brand as the public had the faith in Johnson and Johnson s esteem system , accepting that it would not have re launched the drug without full verification . It is only Company s with a analogous credo which has been institutionalized could have reacted in the same air . Others as the famous purified water bottler Perrier succumbed to the lure of commercialization thereby losing credibility and ultimately also long term businessCredo report . HYPERLINK http /www .jnj .com /our_company /our_credo_history / great power .htm (22 http /www .jnj .com /our_company /our_credo_history /index .htm (22 May 2006...If you want to get a full essay, tell apart it on our website: Orderessay

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