Innovation

S V R [ - bjbj J O M 8 T y 0 z 2z z 6zU f 0 INNOVATION : A WAY TO come upon COMPETITIVENESS Customer Inserts His /Her Name Customer Inserts Grade prey Customer Inserts Tutor s Name 10TH July 2009 When a friendship is established , it sets out a list of object glasss which be meant to be achieved over the life of the company . One objective that is common for all production linees , big or small , is the sustainability of business processes . To achieve so , the company devises plans , strategies and methods . One such dodge is that of cosmos . This helps the company to attain its desired objectives Discuss , employ examples , what is meant by the term innovation (20 Marks The term innovation is used in management sciences . It reflects new ideas in thought , products , organizations and businesses (Kotler , 2006 ,p80 . If a company comes up with new ideas they are stepwise implemented .

The end result of these ideas is a product which is in demand by the customers . These products not only give the company a competitive edge over other companies hardly also cater to the needs of people who eventually casting the customer base of a company . For example : hardly a(prenominal) years back there was no means of communication with people . Nokia was the first company that came up with the invention of spry phones does not necessarily mean developing a completely new product . Modification of a product digest also be called innovation . For example...If you want to get a full essay, order it on our website: Orderessay

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