Google In China

Conor Riley
April 27, 2012
International Marketing Startegy
Case Analysis: Google in China
The model between Google and how China had attacked them and other companies caused a shift in policy between the internet provider and its trading operations with that government. After starting a new site in 2006, google.cn, that would censor some results, but would primarily help the Chinese people in their searches, the recent attacks had caused them to rethink their strategy. Google announced it would no longer censor any of its searches and would be in talks with the Chinese government to see if this was even a possibility. They acknowledged that they would shut down google.cn and its Chinese offices if Google was unable(p) to remain a censor-free search provider.
There are cardinal topics of discussion that are stressed in the memo Google had published. First, in that location are financial concerns within the attach to and its shareholders if it decides to renounce access to google.cn. Stock prices will most likely throw off and much of the revenue, and future revenue, it receives from paid advertising on google.cn and google.com in China will be lost. Second, as a U.S. establish company, Google feels the necessity to raise awareness concerning the limitations of free speech and adult male rights issues in China.



While there are many factors to meditate with such a bold statement and the 2 parties involved, these two points are at the basis of all of their decisions concerning the matter.
With such a large company and brand name as Google, the gaolbreak or elimination of part of its business and operations is bound to have adverse financial effects. These effects will be seen throughout various levels of Googles infrastructure as salubrious as other companies it partnered with and did business with and for in China. In 2009, Google maxim about $300 million in revenues from China. While this is a very small part, only 1% of total company revenue, it is key to note Chinas rising sparing and the...If you want to get a full essay, order it on our website: Orderessay



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