Academy of Economic Studies
Bucharest
Martinez Construction
Company in Germany
Table of limit:
General presentation of the national study
naming of the problem, causes and negative effects
Identification of the alternative solutions
Selecting the optimal solution
Implementing the optimal solution
General presentation of the case study
The case study presents the internationalization of a Spanish aspect company. Martinez Construction Company was founded in 1940 in Eastern Spain and it was surface known for its services of high quality, services that secured the company with developing profits for decades. However, due to the dependence of local economic conditions the progeny of contracts declined, situation in which the actual president, Diego Martinez had to take a finality regarding the future of the company. The continuity and the growth of the family business depended on intricacy into the international markets.
The first, natural choice seemed Germany.
A lot of German tourists liked Spain and many German companies had businesses in Spain. He believed that by and by the collapse of the communism in Germany, the company could have inlet to new markets, cheaper labor and raw materials. In order to pee more information Martinez Construction representatives contacted banks, foreign consulates and other institutions. For advice they relied on accountants, lawyers and consultants. They took into account several options like a Greenfield operation, for which the company didnt have enough resources, an alliance with a German company, provided this would not allow them to impose as a safe competitor on German market and to buy an live company from Treuhandanstalt, which was the best solution.
After the collapse of the communism, Treuhandanstalt was created in the German Democratic Republic to find buyers for 13.500...If you want to get a full essay, order it on our website: Orderessay
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