Foreign Direct Investment/Nissan North America

FDI Paper / Nissan North America

        In this paper I provide investigate Nissans foreign direct investment (FDI) in Canton, Mississippi. I will discuss decisions by Nissan and the economic picture in the region. I will also analyze the important reasons for the FDI in Canton and the forecast of the long-term results.

While sales on automobiles be down around the globe, investments by elevator car manufacturers and their subsequent suppliers are still barely surviving. Expansions and new assembly gear ups for everyone involved outride to surge ahead as original equipment manufacturers (OEMs) and assemblers attempt to form out market shares.

While manufacturers compete against each other, they seek more than cost-effective production, tighter margins, and better logistics management from suppliers. With producers and suppliers in the auto effort constantly checking that their location is providing good value, development agencies are deviation all out to attract and retain their business.

In the U.S., the worlds biggest vehicle market, the lay on the line are high. Up against Asian and European manufacturers, American car markers continue to offer discounts and zero financing to boost sales. In the pickup transport category - largely driven by Detroits Big Three, General Motors (GM), Ford and DaimlerChrysler - GMs Chevy pickup like a shot has a new competitor Nissan, which has now joined the stampede (Efficiency Drive).

Nissan has rolled off its first Titan pickup truck at its expanded factory in Canton, Mississippi. This is tough contest for the Big Three, which have been accused by Business hebdomad magazine of having trouble staying ahead of the innovation curve. And now, with Nissans $1.4 billion plant employing more than 5,000 workers and with an increased capacity from 250,000 vehicles to 400,000, GM and others can no longer keep their gears in neutral (Efficiency Drive).

Nissan will summarise 150,000 trucks to the slow-growing U.S. truck market,

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