Section 1: The following study will focus on the UK Retail Banking Operation of Lloyds TSB Group Plc: Lloyds TSB Bank (LTSB). Over the outlive 25 years companies in operation(p) within the retail banking purlieu have experienced much instability and fluctuation. Preston & Hayward are particularly salient in their remarks: Retail banks have moved from operating within a static, largely closed operating environment, to conducting production line within a highly open, turbulent and competitive environment. (1999)
Using an qualified version of PESTEL (Johnson et al, 2006, p68); we can identify several macro-environmental influences and in-turn identify the observe Drivers of Change (KDCs) that impact upon the LTSB.
From a political and economic base; further deregulation of the banking patience is a significant agentive role determining the future success of LTSB. The governments encouragement of competitive get along in the diligence has historically led to deregulation and then resulted in a heightened state of competition. Conversely, due to continual reports of, well-nigh industry-wide, unethical sales practise; additional internal industry regulations have been introduced via the Financial Services Authority (FSA).
Retail banks exist to go the needs of society (Trethowan & Scullion, 1997) and hence the changing existence demographics and UKs affair with consumerism display significant forces upon LTSB.
Banking services are predominantly tailored to meet life-events and hence an aging and growing commonwealth will require differing products as their lives progress. Additionally, heightened consumer awareness and attitude to character reference usage has provided both benefits in terms of growth, and challenges regarding an increased train of competition between financial services providers.
Consequently, when viewing the retail arm of The LTSB Group as a strategic business social unit we can see that there is almost a broadloom connection between the main macro-environmental forces effecting LTSB and the competitive forces in the industry (Johnson et al, 2006, p80).
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