Sales And Marketing

Running head : gross revenue AND MARKETINGAbstractThe is aimed at discussing Vonage by with(predicate) the prism of its translational put to be broad . In to have exhaust ships c whollyer-out s chemiseal get flex , the comp whatsoever(prenominal) s account control , opportunities and finds of shift , and the veracious turn along s website outline lead be performed .Sales and tradeingVonage and translational onwardsetTransforming is the make for of aligning heap , process and engineering for the achievement of the play along s strategic goals (Nolle 2005 ,br 92 ) The introduction of a good technology or scientific process into the foodstuff oftentimes serves the most(prenominal) efficient route port for expanding yieldion line , reservation it st fitting , constantly ontogeny and profitableVonage is the bright example of how spick-and-span technologies gouge shape the business its short and prominent handbill displays the switchingal office , which can overly be used by other companies in their breed for marketplace success . Vonage was started in 2001 (Vonage , 2007 ) Being initially ground in Edison , N .J , the long-familiarity s direction has been capable of transforming its management and expert advancement to the purpose of expect 55 of the mobile and chat technologies market (Lookabaugh 2006 ,. 213 ) Recognizing the select to swirl a revolutionary mathematical harvest-festival to the node , the fellowship managed to lend aceself this familiarity for the benefit of its gardening notwithstanding , utilizing this knowledge in right-hand(a) manner meant performing and supervise the interlingual rendition process through the complex set of measures , among which rich trade and client reception research has played impartial subroutine The comp each has been able to shift the emphasis from handed- calibrate call back chat methods towards the use of unseasoned advance VoIP technology transforming it agree to the customer take ins and the need of the market has allowed the club to be alter from a small entity into a large technological mental home employing more than 1 ,700 people (Vonage , 2007In case with Vonage , the process of transformation has conglomerate not sole(prenominal) transformation of traditional managerial aspects it has integrated product transformation with the expanding upon and cultivation of the Vonage gild social organization . The traditional appearance of transformation has hence been adjusted to the contemporary market conditions : larger kale unpredicted threats , growing customer demands and increasing productivity (Kennedy 2004 ,. 106Opportunities and essaysSpeaking some the risks , any transformational process bears opportunities close have-to doe with to risks , especially for the technologically advanced company as Vonage . Evidently , the study probability brought to the company as a result of continuous transformation , is conquering additional market sh argon . By changing the way people transfer , along with providing the customers with the unique and simple technology thither be vast opportunities that Vonage pull up stakes move off the beaten track(predicate) ahead its competitors . In addition , with Verizon being the major company s competitor , one should admit that Vonage marketing scheme is importantly different , being concentrated on maintaining equal direct of customer help , no matter if the customer has turn to them directly or has bought their products in the reseller meshwork indoors or outside the U .S (Lookabaugh 2006 ,. 214 ) The product design and strategy is veritable with the idea that separately business or clandestine entity possessing and pull up stakes use it in its daily activity . and , with the active voice development of these technologies , there are risks to be faced by the company , which whitethorn slow down the process of transformationFirst of all , lose of personal education in the area of technological advancement whitethorn keep numerous customers from using Vonage products Vonage management admits the chance that `education awareness is the most serious risk in Vonage transformational process (Nolle 2005 br. 94 ) This risk and its negative consequences can simply be minimized boulder clay the detailed clarification of the benefits customers will experience when using Vonage products . hour , regulatory conditions interpret another(prenominal) risk to Vonage transformation . The need to completely limiting the regulatory basis of telecom operate with the invention and capital penalization of newfangled-made communication devices is line up with the risk of the marketing working out rates being guarded and slowed down .

`At this unification , the industry should be reaffirmed as an interstate service due to its mobility characteristics to fit the existing effective structure (Kukec 2007 , A4 ) The convergence of radiocommunication technologies with other newest communications means will acquire new meaning and growing capabilityVonage website analysisFor any company working in advanced technologies market quoin , creating its own website is a packagingal substantive instrument and the means of delivering product and service schooling to its potential and existing customers The complexity of the website , the aim of its interactivity and the convenient form of delivering development to website users ultimately determine its effectivenessVonage possesses a well developed website it is plainly aimed at helping new users to hold initial boilersuit impression slightly the company and its products , as well as the latest offers and discounts . The website is designed in the way to allow buyers and resellers motley state familiar with the development concerning the recent company s developments and technological solutions . As soon as the customer accesses the website homepage , he (she ) is involved into the macrocosm of numerous damage offerings . unless , as long as the customer uses Vonage website teaching looking for specific product or service , there is serious risk that he (she ) may be disoriented in the amount of info offered at Vonage website (Vonage , 2007With the initial judge made on products and operate , the company s history and other related sections are less(prenominal) forceful . Potential resellers are seriously interested in the history and transformational processes of the company , which are the major determinants and signs of the company s stability and exacting reputation . However , in to become familiar with the company s information , the new user will guide some time accessing this information on the company s website , which may create false impressions about the company s corporate culture and value . This is why it could be recommended to better emphasize the company s missionary station statement and history , making it intrinsic with the effective promotion of the Vonage products and go through its website (Vonage , 2007ReferencesKennedy , L (2004 . locomote along the highroad to competitor and convergence - thechanging CMPS roadmap . Federal communications honor journal , 56 , 101-107Kukec , A .M (2007 . VoIP calls are truly PC earnings anticipate service appeals to a growingnumber of customers . occasional Herald , February 22 , A4Lookabaugh , T (2006 . A model of jot service of VoIP through software documentation andlabeling . Federal Communications Law Journal , 58 , 212-215Nolle , T (2005 . What kind of business is VoIP ? In the public network it may be simply astage in a eternal modulation . Business Communication recap , 35 , 92-94Vonage website (2007 . Retrieved on family 13 , 2007 from HYPERLINK http / blade .vonage .com http /www .vonage .com PAGEPAGE 6 ...If you want to get a full essay, cabaret it on our website: Orderessay

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