Starbucks

Starbucks
Strengths
High visibility locations to attract customers.
Established logo, developed pock, trademark, website and patents participation operated retail stores.
Globally renowned brand.
International stores.
Customer composition loyalty.
Widespread and consistent.
Weaknesses
Lack of internal snap (too much focus on expansion).
Product pricing (expensive).
Cross functional management.
increase number of competitions in a growing market.
Opportunities
Expansion into retail operations.
unexampled distribution channels(supermarkets)
Brand extension
Distribution agreements(partnership with PepsiCo and Kraft)
Technology advances
New products(Circadia)
Threats
Increased competition from coffee shops and others( supermarkets ,restaurants)
Fragile state of intercontinental production of specialty coffee(companies fighting for their own brand of support coffee)
Consumer trends towards more healthy ways and away from caffeine.
Market saturation
In position for Starbucks to take advantage of its strengths and opportunities it should focus on;
come in expansion to a specific target market.
Ensure that for each one outlet is profitable.




Diversify into other channels such as supermarkets and convenience stores.
Try to find secondary products and complimentary products to change magnitude their dependence on coffee.
Expand the number of foreign stores
discover new starbucks products- instant coffee in supermarkets etc.
Improve operating(a) efficiency and invest more in technology
In order for Starbucks to defend itself against threats and weaknesses it should;
Not diversify too broadly into unacquainted(predicate) products or industries it could lose its market focus.
Look back to their brand portfolio to check if they might be selling too many an(prenominal) brands, identify weak ones and kill unprofitable ones.
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