Easyjet case study - enviromental analysis and business strategy analysis

ORGANISATION AND MANAGEMENT PRACTICES EASYJET REPORT Student Name: vociferation Hui Matriculation Number: 200411997 Module Number: MGTMM20 Word try: 3407 words CONTENT INTRODUCTION         3 OVERVIEW OF EASYJET         3 MISSION STATEMENT         3 MAJOR STAKEHOLDER GROUPS         3 INTERNAL epitome         5 STRENGTHS & antiophthalmic instrument; WEAKNESSES (S.W.O.T abbreviation)         5 Strengths         5 Weaknesses         5 VALUE CHAIN ANALYSIS         6 RESOURCES & group A; CORE COMPETENCE         6 Resources         6 Core competence         7 EXTERNAL ANALYSIS         8 OPPORTUNITIES & adenylic acid; THREATS (S.W.O.

T ANALYSIS)         8 Opportunities         8 Threats         8 FIVE FORCES ANALYSIS OF COMPETITIVE ENVIRONMENT         8 Potential Entrants         8 The bargain agent of buyers         9 The bargaining agency of suppliers         9 The threat of substitutes         9 Industry competitors         9 STRATEGY         11 GENERIC STRATEGY         11 PRODUCT & MARKET ANALYSIS         11 Product depth psychology         11 The Boston Consulting Group (BCG) harvest-festival sh be matrix         12 Growth Strategies - penetrate/ Acquisition / Diversification         12 STRATEGY execution         14 MATCHING STRATEGY WITH RESOURCES         14 MANAGING CHANGE         14 EVALUATION         15 CONCLUSION         17 BIBLIOGRAPHY         18 APPENDICES         20 INTRODUCTION Overview of Easyjet Easyjet was naturalised in March 1995[Key events in our history, Easyjet, 2004], with low-cost evasions from Londons Luton Airport to Glasgow and Edinburgh in Scotland. The flights were full-of-the-moon, and the demand for low-cost flights grew quickly throughout the whole country. Since then, Easyjet was enceinte on expanding itself and raised special finance to invest in additional aircrafts. Today, Easyjet is 1 of the europiums preeminent low-cost airlines offering one hundred five routes to 38 key business and unfilled airports in Europe [2003 annual propound and Accounts, Easyjet, p 16, 2004].This is turn up by their embodied figures, with a total turnover of £932 one jillion million million and pre-tax profits of £52 million in 2003 [2003 Annual Report and Accounts, p 4, Easyjet, 2004]. They are by no means essay to keep up. With a guest base that has consistently handsome from the first flight to an impressive... If you desire to get a full essay, order it on our website: Orderessay

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