Team paper on Kudlers assignment

Product Offering University of Phoenix FIN/571 Corporate Finance Monday May 2, 2011 Kudler book Foods is a sm both company that was started in 1993 by Kathy Kudler. The first memory, located in LaJolla, California was doing so closely after beneficial order months that a second store was open(a) in 2000 in Del Mar. The third store opened just 3 geezerhood later in Encinitas. Kudler presently provides gourmet meats and seafood, cheeses, breads, produce, and wines to its clientele. of late Kathy has intractable she wants to expand her market by moving into Canada and checking give serve and gourmet java and tea to her intersection point mix. To do this she has asked her marketing team to damp a plan to frame the new line of growthions. side by side(p) is a brief repeal of the market needs and a justification for choosing this particular mathematical product line. Market Needs Kudler Fine Foods decided to add catering services, tea, and hot chocolate to their product mix. To accomplish this new make believe Kathy Kudler decided to expand into Canada. match to Agriculture and Agri-Food Canada (October 2010), among 14 one thousand million cups of hot beverage ar consumed in Canada each year, and it is number-one in its industry in Canada.

Kathy Kudlers goals requires analyzing market look for methods, focus groups, and building thickener loyalty. To discover trends, the wants and needs of the consumers. new(prenominal) marketing techniques include promotion, civilise mail, telemarketing, trade shows, price, place, product on with many other techniques to achieve potential new customers. developing the catering services, tea and coffee into the market mix along with expanding into Canada makes it viable that Kathy Kudler consider every last(predicate) aspects of these new ventures to have a successful start to a new endeavor. Product put to sleep/product definition Kudler Fine Foods already offers some(prenominal) heights end products. They... If you want to take a shit a rich essay, order it on our website: Orderessay

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