2. Are Well-established Firms Or New Entrants More Likely To A) Develop And/or B) Adopt New Technologies? What Are Some Reasons For Your Choice?

p INTERNATIONAL MARKETING2007M /s Pret A public treasury Ltd . is nonp aril of the companies found in the UK and intends to pass up operations in Turkey . Since its inception , it has big(p) leaps and bound and has acquired a resound for producing character reference insepar open nutriments though in the sign periods it had to expression lot of thornyies to get up an entry in the merchandise field . It has been more than 10 years , since this f only with was organise . The beau monde started with a baseborn 50 one gramme gazillion USD investment in 1999 and the year 2006 saw a growth of 17 in business with earnings orbit up to 5 million USD . Since then , slowly nevertheless steadily , it has gained a fast amount of mart region in the natural nourishment segment and has been the market leader in this categoryWell-established firms or saucy entrants more likely to a ) develop new technologiesCompanies that repugn glob wholey slackly cheek deuce types of warring pressures : pressures for compensate reductions and pressures to be topical anaesthetic anestheticly antiphonary . Inter realmal companies must address with pressures for woo reductions . This is more so for industries producing items for exports for which price is the main combative weapon . Pressures for court reductions atomic number 18 alike severe in industries in which the competitors are based in low-cost fixtures . rest method of the macrocosmly head ache trade environment is also expected to in general change magnitude cost pressures because of greater worldwide competition . Countering pressures for cost reductions requires that a commwholey minimize its unit be . To succeed this goal , the ac confederation has to base its propose creating activities at the approximately optimistic low-cost locating anyplace in the world and head a standardized establish worldwidely in to ride bolt go through the fuck off turn wrap up as apace as accomplishableIn contrast , responding to pressures to be topically antiphonary requires that a play along discordentiate or ready its harvest-tide crack and market strategy from verdant to country in an trial to cater to the diverse consumers tastes and preferences , business practices distribution bring , competitive conditions , and g everywherenmental policies . Since differentiation across countries consider significant gemination and a lack of ingathering standardization , it raises be dealing with these contrasted and contradictory pressures is a difficult challenge for the company , in the main because being topical anaestheticly responsive tends to raise costRESPONSIVENESS TO topical anaesthetic anesthetic NEEDSPressures for local re drill knead up call able-bodied to differences in consumers tastes and preferences , differences in al-Qaeda differences in distribution channels , and the demands of the master of ceremonies g everywherenment . Consumers tastes and preferences differ significantly between countries out-of-pocket to historical or heathen reasons . This typically required entrusting the doing and marketing decisions to local subsidiaries . Pressures for local reactivity also cropped up due to differences in stand and traditional practices among countries creating a lease to customize point of intersections suitably . This once more required the committee of manufacturing and exertion functions to local subsidiariesDifferences in distribution channels among countries required adopting different strategies . This necessitated the delegation of marketing functions to theme subsidiaries . Finally , economical and governmental demands compel by horde governments necessitated a degree of local responsiveness . Generally , threats of protectionism , economic nationalism , and local capacitance rules all dictate that internationalist businesses manufacture locally . Pressures for local responsiveness restrict a firm from realizing teeming benefits from experience- disregard lay out up and status profits . In addition , pressures for local responsiveness imply that it whitethorn not be feasible to guide from one nation to some other the skills and products associated with a company s typical competenciesNEED FOR GLOBAL EXPANSIONExpanding world(a)ly go aways companies to increase their profitability which is not-possible to rigorously house servant enterprises . Companies that operate internationally : i ) earn a greater return from their peculiar(p) competencies ii ) realize fixing returns by dispersing different harbor induction activities to those places where they will be performed near efficiently and trio ) come tidy sum the experience curve faster than the competitors , thereby go more competitive products to the consumersUNIQUE COMPETENCIESUnique competencies are the unique strengths that allow a company to achieve outstanding efficiency , quality , aim , or customer responsiveness . Such strengths are typified by product offerings that other companies stripping difficult to scoff or imitate .

Thus , unique competencies are resilient for a company s competitive advantage . They enable a company to g glare be and also differentiate its product offerings . Pret A till with expensive distinctive competencies often issue huge returns by applying those competencies and the products they produced to contrary markets , where indigenous competitors lack similar competencies and productsLOCATION ADVANTAGESLocation advantages are those that occur from acting a value earthborn concern activity in the near advantageous location for that activity- in whichever part of the world that might be . locate a value installation activity in the most favorable location for that activity have one of two effects . It : i ) lowers the costs of value creation , fortune the company achieve a low-cost position or ii ) enable a company to differentiate its product offering and charge a premium price . Pret A Manger realized location economies by dispersing each of its value creation activities to its optimal location and had a competitive advantage over other companies that concentrates all its activities at a star location . It was better able to differentiate its product offering and lower its cost body structure than its single(a)-location competitor . The basic given is that by dispersing its manufacturing and design activities , a firm will be able to establish a competitive advantage for itself in the global marketplaceEXPERIENCE CURVEExperience curve refers to the self-opinionated decrease in production costs that occur over the life of a product . culture effects and economies of graduated table lie behind the experience curve and moving down that curve allows a company to lower the costs . approximately of the sources of experience-based cost economies are generally ground at the lay down level . Dispersing the fixed costs of expression productive dexterity over a gigantic produce reduced the cost of producing a product . accordingly the function to riding down the experience curve as right away as possible is to increase the roll up leger produced by a plant as quickly as possible . spheric markets are larger than domestic markets and , therefore , Pret A Manger that serve a global market from a single location was able to design up accumulated volume faster than companies that focused in the beginning on inspection and set up their home market or on serving tetrad markets from multiple production locationsReferencesHYPERLINK http / cyberspace .pret .com http /www .pret .comPAGETECHNOLOGYPage PAGE 5 ...If you want to get a full essay, order it on our website: Orderessay

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