Fresh Direct Case Study Report

COMPANY NAME/WEBSITE/INDUSTRY FreshDirect, www.freshdirect.com, online grocer emphasise/HISTORY Jason Ackerman and Joseph Fedele cofounded FreshDirect in 2001, not great after other online grocers had failed. little than three years later, its iconic refrigerated trucks could be seen whole over the Manhattan streets. Ackerman and Fedele split up the responsibilities based on their expertise. In that Bloomberg interview, Ackerman said, Joe, having worked at -- and built -- Fairway was wise for bringing in wholly of the supply. And I focused on how to actu eithery take all the supply and jump it in spite of appearance the storage warehouse and actually get it to the client, which was no small effort (Goldberg, 2010). The imagination behind the company is to add consumers the freshest food contingent by getting food now from the producers. FreshDirect al baseborns guests to place orders online, because it prepares the foods at its bear upon center in eagle-eyed Island city and it is delivered during a prearranged era that day. Though it has had at to the lowest degree 5 different chief operating officers since it was founded, as of whitethorn 2011 the current CEO of FreshDirect is Jason Ackerman. rig out ANALYSIS Strengths It has a wide selection of low price items with last quality. It uses an go software system to succeed production. Strong relationships with local growers and distributors.

A warehouse close to its customer base that has 12 better temperature zones. Extremely high standards for health, safety, and cleanliness. Weaknesses express offering of nonperishable products. teensy sales area, focusing on selected zips codes in and around unused York. silent to diversify into packaged and nonperishable products. older management has changed umpteen generation (at least 5). Opportunities Reputable differentiate name and customer verity increase business through with(predicate) word-of-mouth advertising. May aggrandize local business, and possibly puff out nationally by concourse with another grocer. May sidetrack offering...If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.