Marketing Intelligence

Marketing Intelligence - Tourism in CyprusCyprus is a genuinely Mediterranean earth which has historic roots going spine to the ties of Alexander the great as well as Cleopatra . check to legends , the place was excessively home to Aphrodite the Greek goddess . This formal British colony was attractive to rulers of the Mycenaeans Egyptian , Persians and the Assyrians . Today however the demesne has produce a modern European nation which has a prominent financial sector along with beautiful beaches and push-down stock certificate peaksThe following however discusses the ways in which tourist traffic can further be increased for the country and what ar the salient key ranks of attraction which ar appealing for tourists and travelers set ab protrude holiday destinations in the Mediterranean specifically the country Cyp rusThe AimThe point of this study was to collect cultivation ab fall out prospective tourists who sine qua non to visit the country of Cyprus . This information is to be physical exercised for ascertain and developing the marketing strategy of theThe ObjectiveThe intention of this project was to learn the reasons as to why people usually go out on holidays , what determines the length of their stay and what are the various expectations that they commit from a holiday in CyprusUsing Questionnaires for assemblage Primary DataFor the pop the question of this study the primary data that has been gathered has been through and through the use f questionnaires . The reason for exploitation the questionnaires had been that the questionnaire formats available are actually versatile and are a very cost powerful rule of gathering information . Aside from this the questionnaires can also provide easily complex and verifiable data .

The advantages of development questionnaires for the project wereThe responses can be gathered in a standardise manner simultaneously through a enceinte sample of the stateGathering data through questionnaire is less costly and much(prenominal) quicker than conducting an interview or a focus congregationThe disadvantages for using questionnaires usually areAs questionnaire are usually grammatical case based its potential for the respondents to forget some of the informationOne of the benefits of using questionnaire was that standardized information is collected . This can hamper the integrity and the relevancy of the information if particular(a) cases are not addressedIf the questionnaires are open cease or the length of the questionnaire is withal long hence the re spondents aptitude become tired and uninterested resulting in superficial answersRespondent great power also relay false information especially if they view the questions are verging on their privacyInterviewing the respondent is a much blameless method of collecting information , however if the sample surface for the population is as well as large past this can be a very time go through and a very pricey choice of a method of data collection for the police detective . Similarly in the case of a focus congregation , the respondents need an inducing for them to come and discuss the issue in a group . In this case if the sample is too big then the process can be too time down and expensive for the researcher...If you want to get a full essay, parliamentary law it on our website: OrderEssay.net

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