Literature Review-Fdi in Retail

RETAIL MARKETING PROJECT INTERIM REPORT LITERATURE follow AN EMPIRICAL development OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA Submitted to: Prof. Sapna Parashar Date: 23-07-2008 Submitted by: Arnab Sinha 071108 INDEX INDEX2 CONCEPTUAL ANALYSIS3 Summary of Retail mart in India and FDI in Indian Retail3 LITERATURE REVIEW5 1. Literature Review-15 2. Literature Review-25 3. Literature Review-36 4. Literature Review-47 5. Literature Review-57 quip ANALYSIS8 REFERENCES9 CONCEPTUAL ANALYSIS Summary of Retail Market in India and FDI in Indian Retail India tops the AT Kearneys annual planetary Retail Development Index (GRDI) for the third consecutive year, maintaining its lay as the most attractive market for sell investment.

The Indian retail market, which is the fifth largest retail destination globally, according to industry estimates is estimated to grow from the US$ 330 trillion in 2007 to US$ 427 billion by 2010 and US$ 637 billion by 2015. Subsequently, organized retail is likely to increase its share in the total retail market to 22 per cent by 2010. Indias vast nerve centre class with its expanding purchasing power and its almost untapped retail industry are key attractions for global retail giants absentminded to enter newer markets. With international brands like Tommy Hilfiger, Esprit and Puma (that have entered the country) increase well over nose candy per cent, many others are withal planning to foray into the Indian retail market. The Government allows 100 per cent foreign direct investment (FDI) in bills and carry through the automatic route and 51 per cent in single brand. Besides, the franchise route is available for bear-sized operators. To further attract global retailers, the economic survey 2007-08 has suggested a... If you motivation to get a full essay, order it on our website: Orderessay

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