11/18/11
Marketing Plan #3
The company that I get out be creating a marketing mix for go forth be Titleist. This third paper will focus unaccompanied on the onward motional aspect of the marketing mix. The specific intersection that I name chosen to create a promotional marketing mix on is the Titleist professional person V1 golf musket ball. musical composition focusing on the Pro V1 golf ball; we will be able to examine the antithetic ways that Titleist arouses their crossing to the public. We will be looking at and analyzing different promotional components such as: Promotional mix, goals of promotion, AIDA concept, advertising appeal, message execution, media selection, and lucre marketing.
The promotional mix consists of four different ways to promote a product including: advertising, public relations, sales promotions, and personal selling. The Titleist Pro V1 golf ball is advertised in many different ways from TV and radio commercials to billboards on the side of the highway. Titleist does a great job with public relations. The Titleist website has a section where fans give the sack blog with members of the Titleist team, and in that location atomic keep down 18 many social media factors that succeed into play such as facebook and twitter. Titleists sales promotions go mess in hand with their advertising I believe they are trying to accomplish the same general goals.
The final portion of the promotional mix is personal selling. Although Titleist doesnt necessarily have their own employees going out and trying to sell their product, they are recognized as a leader in the industry and if any employee is asked what the best golf ball out there they will say the Pro V1.
I believe that my products promotion is directed at constantly reminding the customer that they are the number one ball in golf. The Pro V1 golf ball has been around long enough that the credibility of the product doesnt have to be explained and persuaded onto the customer. From your average golfer that goes a fewer times a summer , to the high school befool who...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment